iPhone 17 Pro 512 GB Deep Blue

About this item

The iPhone 17 Pro Max is Apple’s most ambitious smartphone yet — a device that blends craftsmanship, performance, and endurance into one seamless package. Designed for those who want the absolute best from their phone, this model introduces the biggest iPhone display to date, the most advanced A-series chip, professional-grade photography tools, and the longest-lasting battery life ever in an iPhone.

Design and Build Quality

Apple continues its pursuit of strength and elegance with a heat-forged aluminium unibody enclosure, giving the iPhone 17 Pro Max both durability and a premium hand feel. The Deep Blue finish looks refined and elegant, setting it apart from standard shades while maintaining a professional appeal.

The use of Ceramic Shield 2 on both the front and back offers unmatched resilience, with 3x scratch resistance and 4x crack resistance compared to conventional materials. The combination of slim precision design and robust protection makes this device not only beautiful but built to last.

Immersive Display

The iPhone 17 Pro Max features a massive 17.42 cm (6.9-inch) Super Retina XDR display with ProMotion up to 120Hz. It’s a screen designed for creators, gamers, and binge-watchers alike — offering buttery-smooth scrolling, crisp detail, and excellent brightness outdoors. With its adaptive refresh rate, the display balances top-tier performance with power efficiency. This is the largest canvas Apple has ever offered, making productivity, entertainment, and creativity more engaging than ever.

Pro Fusion Camera System

At the core of the iPhone 17 Pro Max’s appeal is its Pro Fusion Camera System. Featuring all 48MP rear cameras with 8x optical-quality zoom, it’s the closest experience yet to carrying professional-grade lenses in your pocket. From ultra-wide landscapes to highly detailed telephoto captures, the versatility is unmatched.

For selfies and video calls, the 18MP Center Stage front camera adapts to fit everyone in frame, while Dual Capture video allows simultaneous recording with front and rear cameras — a feature that’s particularly useful for vloggers and storytellers. Whether day or night, casual or professional, the iPhone 17 Pro Max delivers stunning results across every scenario.

Unmatched Performance

The iPhone 17 Pro Max runs on Apple’s A19 Pro chip, enhanced with vapour cooling technology to maintain lightning-fast performance without overheating. The chip brings up to 40% better sustained performance, making demanding tasks like AAA gaming, high-resolution video editing, and advanced AI functions smooth and seamless. This is not only the most powerful chip in any iPhone but also one of the most efficient processors in the industry.

Breakthrough Battery Life

Perhaps the most remarkable achievement of the iPhone 17 Pro Max is its record-breaking battery life. Thanks to its unibody design, Apple has managed to include the largest battery ever in an iPhone, delivering up to 37 hours of video playback. For frequent travelers, gamers, or professionals on the go, this endurance makes a real difference. Fast charging ensures that even when the battery runs low, you can get up to 50% charge in just 20 minutes.

Software and Experience

Running on the latest version of iOS with Liquid Glass design, the iPhone 17 Pro Max feels both familiar and refreshed. The interface offers more vibrant visuals, customizable lock screens, advanced call screening, and innovative features like polls in Messages. It seamlessly integrates with Apple’s ecosystem while pushing forward into smarter, more interactive experiences.

Final Thoughts

The iPhone 17 Pro Max is the pinnacle of Apple’s smartphone lineup — a device designed for those who refuse to compromise. With its expansive 6.9-inch display, professional-grade camera system, unibody durability, A19 Pro chip with vapour cooling, and the best battery life ever in an iPhone, it is more than just a phone; it’s a complete productivity, creativity, and entertainment powerhouse.

For anyone seeking the ultimate iPhone experience, the iPhone 17 Pro Max represents Apple at its most innovative and ambitious.